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—— LAB-GUIDED COACHING · WOMEN 40+
Your body makes sense.
Let’s help you understand it.
A six-month coaching program for women in peri and post menopause who are tired of guessing. Targeted functional labs, a custom protocol, and personalized coaching with Sean Calhoun.
Evidence-based
Functional labs. Real data.
As referenced in and trusted by
The Potential Project
MindBody+
Wellness Weekly
Functional Medicine Collective
Peri Health
Modern Menopause
The Potential Project
MindBody+
Wellness Weekly
Functional Medicine Collective
Peri Health
Modern Menopause
—— THE REAL PROBLEM
You’re not broken.
The advice you’ve
been given is.
If you’re 40+, doing everything “right,” and still feel stuck – there’s a reason. The playbook you were handed was never built for the body you have now.
Most women I work with don’t lack discipline. They’ve been given strategies that don’t fit their current hormones, their current biology, or their current life.
You’re being told the same advice that’s failed for years
Eat less, move more, stress less. Nothing changes because none of it is personalized to your hormones, your labs, or your life.
Your labs come back “normal” while you feel anything but
Standard panels miss the story. Without functional markers, the real drivers of fatigue, weight gain, and brain fog stay invisible.
You’re exhausted by extremes
Restriction diets, punishing workouts, another supplement stack. It isn’t sustainable, and your body has started to push back.
You want structure without surrendering your life
You don’t need more willpower. You need a protocol built around your biology, your history, and what actually fits your schedule.
—— INTRODUCING THE VITALITY RESET
Six months
of clarity,
structure, and support.
We start with your actual biology - not a symptom checklist - and build a personalized protocol that restores energy, balances hormones, and helps your body work with you again.
—— THE DRESS PROTOCOL
The DRESS Protocol
A simple, five-pillar framework - Diet, Rest, Exercise, Stress, Supplements - delivered in four phases over six months.
Intake & baseline labs
Comprehensive intake and a functional lab panel. We baseline your energy, sleep, digestion, body composition, and stress markers so we start from data, not guesswork.
Protocol launch
Lab review and protocol launch. Your nutrition framework, movement plan, sleep strategy, and starting supplements go live, and personalized coaching begins.
Dial-in & adjust
The dial-in phase. An optional intake refill at the midpoint shows what has shifted so we can adjust the plan - no second blood draw required. This is where most clients feel the change.
Build independence
The independence phase. We simplify, remove the scaffolding, and build the long-term operating system that keeps your results intact after the program ends.
—— WHAT’S INCLUDED
Everything you need. Nothing you don't.
The program is intentionally complete. No upsells, no add-ons, no hidden tiers - everything below is included the day you start.
—— YOUR LABS, DECODED
We measure what actually matters.
Standard labs look for disease. Our functional panel looks for function. Here’s a preview of the markers we track and what typical movement looks like over a six-month program.
—— THE SIX-MONTH JOURNEY
Every week, on purpose.
Four phases, 26 coaching sessions, and two lab touchpoints, mapped across 26 weeks. Hover any week to see what happens.
—— WATCH THE MASTERCLASS
Watch the complimentary
masterclass
A 30-minute walkthrough of how these systems hijack each other - and what to do first.
Why 'normal' labs can still leave you stuck
What standard ranges miss, and the markers that actually explain how you feel.
The systems that quietly drive fatigue and weight
How hormones, blood sugar, and stress feed each other after 40.
The first move that changes the most
Where to start so you feel a difference in weeks, not months.
Two very different ways to feel better
Host of The Potential Project podcast
—— MEET YOUR COACH
Host of The Potential Project podcast
Hi, I'm Sean Calhoun.
Coach, educator, and host of The Potential Project podcast.
I work with women who feel frustrated, dismissed, or exhausted by traditional health advice. You've been told what to do. You've done it. And the results aren't there.
Most women don't struggle because they lack discipline. They struggle because the strategies they've been handed don't fit their current hormones, their current biology, or their current life.
My job is to help you understand what's actually happening under the surface, and to build a plan that works with your body instead of against it. The Vitality Reset is the most comprehensive version of that work.
—— CLIENT VOICES
Real women. Real change.
★ ★ ★ ★ ★
Sean and this program are game changers! Sean is so smart, thoughtful, grounded, kind, and seriously committed to helping us women as we age. He always brought positive energy and taught me to stop looking for perfection. He truly listened and met me exactly where I was, a woman in her fifties with numerous chronic illnesses, lots of pain and inflammation, taking a lot of medication. After reviewing the results of my tests (the ones that most doctors do not do), he uncovered underlying causes of my issues and provided me with real solutions and easy to follow routines that fit into my life. The program was very doable, I felt supported every step of the way, and Sean was always a 'chat' away. Not only am I feeling better, but I've gained so much time back! I'm no longer trying to figure this out on my own, searching online (we've all gone down those rabbit holes, haven't we?) and second-guessing what I should and shouldn't be doing. I finally have a plan for a healthier me, and it is empowering. If you're a woman navigating challenges in midlife, I can't recommend Sean and this program enough.
—— COMMON QUESTIONS
Answers, before you ask.
Who is The Vitality Reset for?
Women 40 and up in peri or post menopause who have tried conventional and alternative approaches without the results they wanted, and are ready for a structured, lab-informed partnership. It is best for women who value evidence over fads and are willing to do the work over six months.
What labs are included?
We use a comprehensive functional lab approach that includes the MRT 176 Food Sensitivity Test, GI-MAP Stool Test, and Fluids iQ Stress & Hormones Panel. Together, these labs help us look deeper at food sensitivities, gut health, digestion, inflammation, stress response, cortisol rhythm, and hormone balance so we can better understand what may be driving stubborn weight, bloating, fatigue, cravings, poor sleep, and other symptoms. Labs are completed from home or through a local collection option, and your results are reviewed alongside your intake so we can build a personalized plan instead of guessing.
Do I need to change my doctor or stop my medications?
No. The Vitality Reset is a coaching program, not medical care. Sean works alongside your existing providers and does not prescribe, diagnose, or tell you to change medications. When your labs suggest a conversation with your doctor, you will leave with clear questions to bring to your next appointment.
How much time will this take each week?
This program does require some intentional time and energy each week, especially in the beginning as you adjust your routine and start implementing new habits. You'll spend time tracking key areas like food, symptoms, sleep, digestion, energy, and daily habits so we can better understand what is working and what needs to shift. You'll also have access to the community, where you can ask questions, share updates, comment, and stay connected for support and accountability. The goal is not to add more stress to your life, but to help you build simple, sustainable habits that fit into your real schedule.
What does the program cost?
Pricing is covered on the discovery call so we can match the right structure to your goals. It is offered as a single investment or a payment plan, and every plan includes the full six months, all labs, all coaching, and community access.
What if I don't live in the U.S.?
Coaching is fully virtual and available internationally. Lab logistics vary by country - we will confirm what is possible on your discovery call and adapt the intake to labs you can access locally.
What happens after the six months?
After the initial 6 months, many clients choose to continue because they value the support, accountability, community, and ability to keep checking in on their health through functional labs over time. The goal is not to keep you dependent, but to give you a place where you can continue learning your body, adjusting your habits, and staying connected to support as life changes. For those who want to stay plugged in, there is an option to continue inside the community for a nominal ongoing investment, with the ability to retest labs regularly and keep building on the progress you've made.
—— SEAN’S PODCAST
Listen in to The Potential Project.
Weekly conversations on health, hormones, performance, and the real mechanics of feeling like yourself again. Sean goes deep with clinicians, coaches, and clients on what actually moves the needle.
A podcast by Sean Calhoun
The Potential Project
Hosted at Arete Athletics
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